Wake up your skin with Cetaphil Skin Activator Hydrating and Firming Cream. As we get older, our skin ages like the rest of our body. Our skin cells become less active or ‘go to sleep’, slowing processes like surface cell turnover and barrier repair resulting in visible signs of aging like extreme dryness, loss of elasticity or firmness, uneven tone and texture, appearance of fine lines and wrinkles, and increased skin fragility. Cetaphil’s anti-aging cream powered by Skin Activator technology is clinically proven to deliver AHA (Mandelic Acid) and encapsulated CICA (Centella Asiatica) deep into the surface skin layers to help activate cells that go to sleep as we age. AHA helps increase surface skin cell turnover to visibly reduce dull, uneven skin while CICA helps restore the skin's moisture barrier to visibly plump and firm skin. This skin restoring cream hydrates for 48 hours and helps repair the skin’s natural moisture barrier over time. 88% said skin looked less crepey in 2 days and 94% said skin looked firmer after just 1 month. Cetaphil firming skin cream is hypoallergenic, fragrance free, paraben free and gentle enough for twice daily use on thinning skin, fragile skin, sagging skin, loose skin, and sensitive skin. This anti-aging body cream for women and men was developed with dermatologists and previously only available from a health care professional. Bring the dermatologist office experience home with Skin Activator technology!