{"product_id":"hotredken-all-soft-shampoo-moisturizes-hydrates-dry-hair-softens-adds-shine-with-argan-oil-safe-for-color-treated-hair","title":"HotRedken All Soft Shampoo - Moisturizes \u0026 Hydrates Dry Hair, Softens \u0026 Adds Shine, With Argan Oil, Safe For Color-Treated Hair","description":"\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n \u003cstyle\u003e\n .aplus-v2 .aplus-content-wrapper {\n position: relative;\n overflow: hidden;\n }\n\n .aplus-v2 .container-with-background-image {\n width: 100%;\n height: 100%;\n background-repeat: no-repeat;\n background-size: cover;\n }\n\u003c\/style\u003e\n \u003cscript type=\"application\/javascript\"\u003e\n function logShoppableMetrics(moduleName, showsAddToCart) {\n if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n }\n }\n\u003c\/script\u003e\n\n \u003ch2\u003eFrom the manufacturer\u003c\/h2\u003e \u003cdiv lang=\"en_US\"\u003e\n \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n \u003cscript type=\"application\/javascript\"\u003e\n\n \/**\n * Common event handler for click and keydown events.\n * @param {Event} event - The event object.\n * @param {Function} handleClickOrEnter - Function to handle click or Enter key events.\n * @param {Function} handleEsc - Function to handle Esc key events.\n *\/\n \/\/ [TODO][AplusMantle-8064] Create common event handler util(key events, click events) in AplusModuleResources\n function handleClickAndKeyEvents(event, handleClickOrEnterOrSpace) {\n const ENTER_KEY_CODE = 13;\n const ESCAPE_KEY_CODE = 27;\n const SPACE_KEY_CODE = 32;\n const isClick = event.type === 'click';\n const isKeydown = event.type === 'keydown';\n const isEnter = isKeydown \u0026amp;\u0026amp; event.keyCode === ENTER_KEY_CODE;\n const isSpace = isKeydown \u0026amp;\u0026amp; event.keyCode === SPACE_KEY_CODE;\n const isEsc = isKeydown \u0026amp;\u0026amp; event.keyCode === ESCAPE_KEY_CODE;\n\n if (isClick || isEnter || isSpace) {\n handleClickOrEnterOrSpace();\n } else if (isEsc) {\n handleEsc(event);\n }\n }\n\n \/**\n * Function to handle esc key event.\n * @param {Event} event - The event object.\n *\/\n function handleEsc(event) {\n event.target.blur() \/\/ force remove focus\n }\n\n\u003c\/script\u003e \u003cdiv class=\"aplus-content-wrapper\"\u003e\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"redken all soft range, moisturizing shampoo, conditioner, mask, argan oil treatment\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a54e1dfd-7cb8-411a-9a58-729552b20a47.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"redken all soft shampoo, moisturizing shampoo, argan oil\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ebc0a240-51ed-4730-be84-7f3beafdfc68.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-13-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-13-carousel\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-13\"\u003e \u003ch1 class=\"aplus-container-3 aplus-h1 a-text-bold\"\u003e Get Soft, Shiny Hair with Redken All Soft Haircare \u003c\/h1\u003e \u003cdiv class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-13-carousel-2\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-static a-carousel-display-single a-carousel-transition-slideCircular\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-0\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"all soft shampoo\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f3252e8a-9735-4b11-b490-f5459a84758c.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description aplus-container-1-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-container-1\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-title\"\u003e \u003ch1 class=\"aplus-h2 a-text-bold\"\u003e All Soft Shampoo \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-body\"\u003e \u003cp class=\"aplus-p3\"\u003e Start your wash day with Redken All Soft. This moisturizing shampoo for dry hair helps gently cleanse while adding intense softness and shine. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-1\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"all soft conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b37c5413-77d1-401c-ba51-978dacb1d9a4.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description aplus-container-1-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-container-1\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-title\"\u003e \u003ch1 class=\"aplus-h2 a-text-bold\"\u003e All Soft Conditioner \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-body\"\u003e \u003cp class=\"aplus-p3\"\u003e After shampoo, use this nourishing conditioner that deeply moisturizes and hydrates hair. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-2\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"heavy cream\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/62e80e1c-d0d7-4599-b438-cbac2fcbafa0.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description aplus-container-1-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-container-1\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-title\"\u003e \u003ch1 class=\"aplus-h2 a-text-bold\"\u003e All Soft Heavy Cream Hair Mask \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-body\"\u003e \u003cp class=\"aplus-p3\"\u003e Hair in need of a hydration boost? 1-2x a week swap out the All Soft conditioner for the All Soft Heavy Cream Hair Mask. Apply to mid lengths and ends and leave on for 5 minutes before rinsing. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"4\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-3\"\u003e\n \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"moisture restore\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8d51f5df-3f17-4f4e-82ac-74febb8b677e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-description aplus-container-1-2\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-table-cell\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-text-background aplus-container-1\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-title\"\u003e \u003ch1 class=\"aplus-h2 a-text-bold\"\u003e All Soft Moisture Restore Leave-In Treatment \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-body\"\u003e \u003cp class=\"aplus-p3\"\u003e On clean, damp hair use our Allure Best of Beauty award-winning All Soft Moisture Restore Leave-In Treatment for softness, frizz control and heat protection up to 450 degrees F. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-wrapper\"\u003e \u003cscript\u003e\n\nP.now(\"premium-aplus-13-carousel-2\").execute(\"init-pagination-carousel\", function(init) {\n if (init) {\n return;\n }\n P.register(\"premium-aplus-13-carousel-2\", function() {\n return function() {\n P.when(\"A\", \"jQuery\", \"a-carousel-framework\", \"ready\").execute(\"paginate-carousel\", function (A, $, framework) {\n const ENTER_KEY_CODE = 13;\n const ESCAPE_KEY_CODE = 27;\n const LEFT_ARROW_KEY = 37;\n const RIGHT_ARROW_KEY = 39;\n const HOME_KEY = 36;\n const END_KEY = 35;\n\n var moduleId = \"2\";\n var carouselName = \"premium-aplus-13-carousel-2\";\n var paginationAction = \"aplus-pagination-dot-action-\" + moduleId + \"-\" + carouselName;\n var paginationGroup = \"#aplus-pagination-group-\" + moduleId + \"-\" + carouselName;\n\n \/* If the carousel goes to a new page *\/\n A.on(\"a:carousel:\"+carouselName+\":change:pageNumber\", function (data) {\n A.$(paginationGroup+\" .carousel-slider-circle\").removeClass(\"aplus-carousel-active\").attr('aria-selected', 'false').attr('tabindex', -1)\n .eq(data.newValue - 1).addClass(\"aplus-carousel-active\").attr('aria-selected', 'true').attr('tabindex', 0);\n });\n\n function syncPaginationDotsWithCarouselPages(numPages) {\n const parentElement = document.querySelector(paginationGroup);\n if (parentElement \u0026amp;\u0026amp; parentElement.children) {\n const children = parentElement.children;\n for (let i = 0; i \u0026lt; children.length; i++) {\n if (i \u0026gt;= numPages) {\n \/\/ If number of dots \u0026gt; num of pages, we should hide other dots\n children[i].classList.add('aplus-pagination-dot--display-none');\n } else if (children[i].classList.contains('aplus-pagination-dot--display-none')) {\n \/\/ Reset display of dots if it was hidden before\n children[i].classList.remove('aplus-pagination-dot--display-none');\n }\n }\n }\n }\n\n framework.onInit(carouselName, function (carousel) {\n try {\n var totalPages = carousel.getAttr('totalPages');\n syncPaginationDotsWithCarouselPages(totalPages);\n \/* Resize event handler to re-calculate the pagination dots count based on orientation *\/\n window.addEventListener('resize', function() {\n carousel.resize();\n totalPages = carousel.getAttr('totalPages');\n syncPaginationDotsWithCarouselPages(totalPages);\n });\n\n A.declarative(paginationAction, 'click keydown', function(event){\n var isClick = event.type === 'click';\n var isKeydown = event.type === 'keydown';\n var isEnter = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === ENTER_KEY_CODE;\n var isEsc = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === ESCAPE_KEY_CODE;\n var isLeftArrow = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === LEFT_ARROW_KEY;\n var isRightArrow = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === RIGHT_ARROW_KEY;\n var isHome = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === HOME_KEY;\n var isEnd = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === END_KEY;\n\n if (isClick || isEnter) {\n var data = event.data;\n carousel.gotoPage(data.page);\n } else if (isEsc) {\n event.$target.blur();\n } else if (isLeftArrow || isRightArrow || isHome || isEnd) {\n event.$event.preventDefault();\n const dots = A.$(paginationGroup + \" .carousel-slider-circle\");\n const currentIndex = dots.index(event.$target);\n let nextIndex;\n\n if (isLeftArrow) {\n nextIndex = currentIndex \u0026gt; 0 ? currentIndex - 1 : dots.length - 1;\n } else if (isRightArrow) {\n nextIndex = currentIndex \u0026lt; dots.length - 1 ? currentIndex + 1 : 0;\n } else if (isHome) {\n nextIndex = 0;\n } else if (isEnd) {\n nextIndex = dots.length - 1;\n }\n\n dots.eq(nextIndex).focus();\n carousel.gotoPage(nextIndex + 1);\n }\n });\n } catch (e) {\n P.log('Failed to init ' + carouselName + '. Error: ' + e.message, 'FATAL', 'AplusModuleResources');\n }\n });\n });\n }\n });\n});\n\u003c\/script\u003e\n \u003cdiv class=\"aplus-mantle aplus-module\"\u003e\n \u003cdiv class=\"aplus-carousel-nav\"\u003e\n \u003cul id=\"aplus-pagination-group-2-premium-aplus-13-carousel-2\" class=\"aplus-pagination-dots\" aria-label=\"tablist-section\" role=\"tablist\"\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block aplus-carousel-active\" aria-selected=\"true\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 1}' aria-label=\"slide-1\" aria-controls=\"premium-aplus-13-carousel-2-slide-0\" tabindex=\"0\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 2}' aria-label=\"slide-2\" aria-controls=\"premium-aplus-13-carousel-2-slide-1\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 3}' aria-label=\"slide-3\" aria-controls=\"premium-aplus-13-carousel-2-slide-2\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003cli class=\"aplus-pagination-dot\"\u003e\n \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 4}' aria-label=\"slide-4\" aria-controls=\"premium-aplus-13-carousel-2-slide-3\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-4-two-column-images aplus-premium\" cel_widget_id=\"aplus-premium-module-4-two-column-images\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-4 aplus-container-1\"\u003e \u003ch1 class=\"a-text-center premium-module-4-heading aplus-h1 a-text-bold\"\u003e The Professional Stylist Solution for Dry Hair \u003c\/h1\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-two-column\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e \u003cimg alt=\"redken all soft family shot, redken all soft range, hydrating hair care\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a0adb2ff-0edf-43a5-b488-c9f2fcf9fdbe.__CR0,0,650,350_PT0_SX650_V1___.jpg\"\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Replenish Dry Hair With Redken All Soft Haircare \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e \u003cp class=\"aplus-p3\"\u003e Hair feeling dry, dull and brittle? All Soft is the professional solution range to moisturize dry, brittle hair with its argan oil-enriched formula that delivers extended softness. This range moisturizes and nourishes hair deeply, while increasing manageability, suppleness and shine. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e \u003cimg alt=\"redken all soft before and after\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a2a4cfb7-d61f-4e1a-97c4-53d4c08aefb9.__CR0,0,650,350_PT0_SX650_V1___.jpg\"\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Moisturize Dry Hair \u0026amp; Boost Shine With Argan Oil \u003c\/h1\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e \u003cp class=\"aplus-p3\"\u003e Our bonding conditioner is great for medium to coarse hair types. Looking for lightweight conditioning for fine, damaged hair? Try our Acidic Bonding Concentrate Liquid Lightweight Conditioner for bond repair with volume. \u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-7-video-text aplus-premium\" cel_widget_id=\"aplus-premium-module-7-video-text\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-7 aplus-container-1\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-display-table aplus-display-table-width\"\u003e \u003cdiv class=\"a-section a-spacing-none text-panel-container aplus-container-1 aplus-display-table-cell\"\u003e \u003cp class=\"a-spacing-none aplus-accent1 title a-text-bold\"\u003e Redken All Soft Haircare \u003c\/p\u003e \u003ch3 class=\"aplus-h1 a-text-bold\"\u003e Moisturize Dry Hair and Restore Shine With Argan Oil-Enriched Formulas \u003c\/h3\u003e \u003cbr\u003e\n \u003cp class=\"aplus-p2\"\u003e Hair feeling dry, dull and brittle? Restore moisture and shine to dry hair with Redken's All Soft Haircare system. 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a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \u003cscript type=\"application\/javascript\"\u003e\n logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n \u003c\/script\u003e\n \u003c\/th\u003e \u003cth class=\"aplus-data-column top-header\"\u003e \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hG1aX8OcO1RTjBq2Gq\/fnW8I5SbOdoC0Qd+uzcBzdVbMAAAAAGpgo9JlOTU2YjFjYS02MWM0LTQ0YWEtODY2Mi02NmZhY2NlOTVlZDQ=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0B64RSCCV\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"9fPV9X9ZA5A20e1I03RBw4GTXoHlnb9ZFcOJjosyrM1qA3SlkYQm%2BafCLk9bzpRXYQI8JAuhsHlwSNBt%2BraJ0f%2FBYuRk4gLVPrXWpM%2F%2BMVcs2XbOohm7Zbgzzlr7xVoh5Zb0gOaCHdsRdwHw0yXyPQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e \u003cdiv class=\"add-to-cart\"\u003e\n \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \u003cscript type=\"application\/javascript\"\u003e\n logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n \u003c\/script\u003e\n \u003c\/th\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Customer Reviews \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e26,546\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e24,612\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.7 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e4,659\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e301\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e2,175\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Price \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$29.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e29\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$29.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e29\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$36.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e36\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$40.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e40\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$34.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e34\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Hair Type \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n Dry, brittle or damaged hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Dry, brittle or damaged hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Dry, brittle or damaged hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Dry, brittle or damaged hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Dry, brittle or damaged hair \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Description \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n Gently cleanses \u0026amp; softens hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Detangles \u0026amp; softens hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Deep conditioning mask \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Deep conditioning \u0026amp; suppleness \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Hydrating leave-in treatment \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Main Benefits \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n Silky, smooth, and shiny hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Hair manageability and shine \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Improved manageability \u0026amp; shine \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Concentrated softness \u0026amp; shine \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Immediate moisture and shine \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Key Ingredients \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n Argan Oil \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Argan Oil \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Argan Oil \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Argan Oil and Omega-6 formula \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Argan Oil and Hyaluronic Acid \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Moisture Complex % \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n 2% Moisture Complex \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n 5% Moisture Complex \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n 12% Moisture Complex \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n 12% Moisture Complex \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n 5% Moisture Complex \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Suggested Use \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n Apply a quarter on damp hair \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Apply to midends after shampoo \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Leave on 5min and rinse \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Apply to mid-lenghs \u0026amp; ends \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n Apply to towel-dried hair \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003c\/table\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"6\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 6\"\u003e \u003cul class=\"faq-list\"\u003e\n \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Who should use the All Soft Shampoo? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e It is formulated for anyone with dry, brittle hair that needs gentle cleansing, moisture, and softness. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e What are the key ingredients in this shampoo? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e The formula is enriched with Argan Oil to deeply hydrate and soften the hair. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Is this shampoo safe for color-treated hair? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes, the gentle formula is completely safe for color-treated hair. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e How often can I use this shampoo? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e It is gentle enough for daily use. Apply to wet hair, massage into a lather, and rinse thoroughly. \u003c\/p\u003e \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e \u003c\/div\u003e \u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n \u003cstyle\u003e\n .aplus-v2 .aplus-content-wrapper {\n position: relative;\n overflow: hidden;\n }\n\n .aplus-v2 .container-with-background-image {\n width: 100%;\n height: 100%;\n background-repeat: no-repeat;\n background-size: cover;\n }\n\u003c\/style\u003e\n \u003cscript type=\"application\/javascript\"\u003e\n function logShoppableMetrics(moduleName, showsAddToCart) {\n if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n }\n }\n\u003c\/script\u003e\n\n \u003ch2\u003eFrom the brand\u003c\/h2\u003e \u003cdiv lang=\"en_US\"\u003e\n \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n \u003cdiv class=\"aplus-content-wrapper\"\u003e\n \u003cstyle\u003e\n .aplus-v2 .apm-brand-story-carousel-container {\n position: relative;\n }\n\n .aplus-v2 .apm-brand-story-carousel-hero-container,\n .aplus-v2 .apm-brand-story-carousel-hero-container \u0026gt; div {\n position: absolute;\n width: 100%;\n }\n\u003c\/style\u003e\n\n \u003cstyle\u003e\n \/*\n Ensuring the carousel takes only the space it needs.\n The sizes need to be set again on the absolutely positioned elements so they can take up space.\n *\/\n .aplus-v2 .apm-brand-story-carousel-container,\n .aplus-v2 .apm-brand-story-carousel-hero-container {\n height: 625px;\n width: 100%;\n max-width: 1464px;\n margin-left: auto;\n margin-right: auto;\n overflow: hidden;\n }\n\n .aplus-v2 .apm-brand-story-carousel-hero-container,\n .aplus-v2 .apm-brand-story-carousel-hero-container \u0026gt; div {\n height: 625px;\n }\n \u003c\/style\u003e\n \u003cstyle\u003e\n .aplus-v2 .apm-brand-story-carousel.a-carousel-container {\n padding: 0px;\n }\n\n \/*\n This centers the carousel vertically on top of the hero image container and after the logo area (125px).\n Margin-top = (heroHeight - cardHeight - logoAreaHeight) \/ 2 + logoAreaHeight\n *\/\n .aplus-v2 .apm-brand-story-carousel .a-carousel-row-inner {\n margin-top: 149px;\n }\n\n \/*\n Cards need to have a width set, otherwise they default to 50px or so.\n All cards must have the same width. The carousel will resize itself so all cards take the width of the largest card.\n The left margin is for leaving a space between each card.\n *\/\n .aplus-v2 .apm-brand-story-carousel .a-carousel-card {\n width: 362px;\n margin-left: 30px !important;\n }\n\n \/* styling the navigation buttons so they are taller, flush with the sides, and have a clean white background *\/\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left,\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right {\n padding: 0px;\n }\n\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image,\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image {\n border: none;\n margin: 0px;\n }\n\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner,\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n background: #fff;\n padding: 20px 6px;\n }\n\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner {\n border-radius: 0px 4px 4px 0px;\n }\n\n .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n border-radius: 4px 0px 0px 4px;\n }\n \u003c\/style\u003e\n \u003cdiv\u003e\n \u003cdiv class=\"apm-brand-story-carousel-container\"\u003e\n \u003cdiv class=\"apm-brand-story-carousel-hero-container\"\u003e\n \u003cdiv class=\"celwidget aplus-module brand-story-hero-1-image-logo aplus-brand-story-hero\" cel_widget_id=\"aplus-brand-story-hero-1-image-logo\"\u003e\n \u003cdiv class=\"apm-brand-story-hero\"\u003e\n \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n \u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d242b189-fa44-4587-b40a-571a2d52fbc8.__CR0,0,1464,625_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv id=\"apm-brand-story-carousel\" data-a-carousel-options='{\"minimum_gutter_width\":10,\"show_partial_next\":true,\"name\":\"brand-story-carousel\",\"single_page_align\":\"left\",\"circular\":false}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-static a-carousel-display-stretchyGoodness a-carousel-transition-slide apm-brand-story-carousel size-cards a-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-0\"\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-1\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n \u003cimg alt=\"professional haircare\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4e96051d-2ccf-4470-a785-938c22351c53.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-2\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n \u003cimg alt=\"AGFS\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8b9ea3ce-e10b-4949-b03f-a60fa6c7c10c.__CR0,2,463,579_PT0_SX362_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-3\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"apm-brand-story-text \"\u003e\n \u003ch3\u003e Best Sellers \u003c\/h3\u003e \u003cp class=\"apm-brand-story-stores-link\"\u003e \u003c\/p\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-4\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n \u003cimg alt=\"all soft oil\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2aa30413-1d7e-47c6-ad6f-a42e82b2d7f8.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-5\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n \u003cimg alt=\"abc serum\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8af91b8f-e588-4586-86a3-50adf70af78e.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-6\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"apm-brand-story-text apm-brand-story-text-single\"\u003e\n \u003ch3\u003e Explore More \u003c\/h3\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-7\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n \u003cimg alt=\"ABC Curls\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c008c2e8-e8d3-4d1f-bc7e-723118144c5e.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-8\"\u003e \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n \u003cdiv class=\"apm-brand-story-card\"\u003e\n \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n \u003cimg alt=\"ABC CUrls\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ae3267be-1c2b-4759-acee-7fa4b77018c0.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003c\/div\u003e\n \u003cdiv class=\"aplus-brandstory-pagination\"\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e \u003c\/div\u003e \u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n \u003cstyle\u003e\n .aplus-v2 .aplus-content-wrapper {\n position: relative;\n overflow: hidden;\n }\n\n .aplus-v2 .container-with-background-image {\n width: 100%;\n height: 100%;\n background-repeat: no-repeat;\n background-size: cover;\n }\n\u003c\/style\u003e\n \u003cscript type=\"application\/javascript\"\u003e\n function logShoppableMetrics(moduleName, showsAddToCart) {\n if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n }\n }\n\u003c\/script\u003e\n\n \u003ch2\u003eFocus on sustainability \u003c\/h2\u003e \u003cdiv lang=\"en_US\"\u003e\n \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n \u003cdiv class=\"aplus-content-wrapper\"\u003e\n \u003cdiv class=\"celwidget aplus-module module-12 aplus-standard\" cel_widget_id=\"aplus-module-12\"\u003e\n \u003cdiv class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\"\u003e\n \u003cdiv class=\"apm-sidemodule aplus-module-content\"\u003e\n \u003cdiv class=\"apm-hero-image\"\u003e\n \u003cimg alt=\"sustainability science redken green clean recycle beauty hair haircare\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/fd86eef9-32f1-459b-b976-03c609866648.__CR0,0,970,300_PT0_SX970_V1___.jpg\"\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module module-4 aplus-standard\" cel_widget_id=\"aplus-module-4\"\u003e\n \u003cdiv class=\"aplus-module-wrapper apm-fixed-width apm-spacing\"\u003e\n \u003ch3 class=\"a-spacing-small\"\u003e Helping stylists nurture the beauty of people with respect for our planet \u003c\/h3\u003e \u003cdiv class=\"apm-flex\"\u003e\n \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n \u003cp class=\"apm-text-center\"\u003e\n \u003cimg alt=\"sustainability waste-reducing packaging beauty\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0b440409-dbde-4678-8cf4-4c8febb86b78.__CR0,0,220,220_PT0_SX220_V1___.jpg\"\u003e \u003c\/p\u003e\n \u003ch4 class=\"a-spacing-mini\"\u003e Reduction of Virgin Plastic \u003c\/h4\u003e \u003cp class=\"a-size-small\"\u003e Among Redken's priorities are reducing the amount of material used in our packaging and shifting to post-consumer plastic, cardboard, and aluminum. \u003c\/p\u003e \u003c\/div\u003e\n \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n \u003cp class=\"apm-text-center\"\u003e\n \u003cimg alt=\"sustainability waste-reducing packaging beauty\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4f475081-dfcf-4b9e-833a-21867f0ce8a3.__CR0,0,220,220_PT0_SX220_V1___.jpg\"\u003e \u003c\/p\u003e\n \u003ch4 class=\"a-spacing-mini\"\u003e Conscious Manufacturing \u003c\/h4\u003e \u003cp class=\"a-size-small\"\u003e 3-in-4 Redken haircare products are made in factories using renewable energy.* \u003c\/p\u003e \u003cp class=\"a-size-small\"\u003e *During the Calendar year of 2022 \u003c\/p\u003e \u003c\/div\u003e\n \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n \u003cp class=\"apm-text-center\"\u003e\n \u003cimg alt=\"sustainability waste-reducing packaging beauty recycle green clean\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/47ebe221-4afb-4bbe-964d-317e726f25ba.__CR0,0,220,220_PT0_SX220_V1___.jpg\"\u003e \u003c\/p\u003e\n \u003ch4 class=\"a-spacing-mini\"\u003e Informed Consumer Choices \u003c\/h4\u003e \u003cp class=\"a-size-small\"\u003e In 2023, 156 products were certified by Cradle to Cradle, an independent standard that assesses safety, circularity and responsibility of materials and products. \u003c\/p\u003e \u003c\/div\u003e\n \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n \u003cp class=\"apm-text-center\"\u003e\n \u003cimg alt=\"sustainability waste-reducing packaging beauty recycle green clean\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4bafaf6c-7ab0-4680-99cd-95f34e27fc32.__CR0,0,220,220_PT0_SX220_V1___.jpg\"\u003e \u003c\/p\u003e\n \u003ch4 class=\"a-spacing-mini\"\u003e LGBTQ+ Safe Space \u003c\/h4\u003e \u003cp class=\"a-size-small\"\u003e Redken's on a mission to ensure that the hairdresser’s chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairdressers. \u003c\/p\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e \u003c\/div\u003e ","brand":"Trend Trinket","offers":[{"title":"1.7 Fl. Oz, Travel Size","offer_id":54375767179603,"sku":null,"price":7.7,"currency_code":"USD","in_stock":true},{"title":"10.1 Fl. Oz.","offer_id":54375767212371,"sku":null,"price":20.3,"currency_code":"USD","in_stock":true},{"title":"16.9 Fl Oz (Refill)","offer_id":54375767245139,"sku":null,"price":25.2,"currency_code":"USD","in_stock":true},{"title":"33.8 Fl. Oz.","offer_id":54375767277907,"sku":null,"price":39.2,"currency_code":"USD","in_stock":true},{"title":"33.8 Fl. Oz. (Pack of 2)","offer_id":54375767310675,"sku":null,"price":78.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3047\/3043\/files\/61yLHUN0tYL._SL1500.jpg?v=1784718472","url":"https:\/\/chrishallett.myshopify.com\/products\/hotredken-all-soft-shampoo-moisturizes-hydrates-dry-hair-softens-adds-shine-with-argan-oil-safe-for-color-treated-hair","provider":"Trend Trinket","version":"1.0","type":"link"}