{"product_id":"hotmatrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-for-color-treated-blonde-grey-white-and-platinum-hair-vegan","title":"HotMatrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening \u0026 Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan","description":"\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n                                  \u003cstyle\u003e\n    .aplus-v2 .aplus-content-wrapper {\n        position: relative;\n        overflow: hidden;\n    }\n\n    .aplus-v2 .container-with-background-image {\n        width: 100%;\n        height: 100%;\n        background-repeat: no-repeat;\n        background-size: cover;\n    }\n\u003c\/style\u003e\n  \u003cscript type=\"application\/javascript\"\u003e\n    function logShoppableMetrics(moduleName, showsAddToCart) {\n        if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n            window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n        }\n    }\n\u003c\/script\u003e\n\n                                                 \u003ch2\u003eFrom the manufacturer\u003c\/h2\u003e   \u003cdiv lang=\"en_US\"\u003e\n    \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n            \u003cscript type=\"application\/javascript\"\u003e\n\n    \/**\n     * Common event handler for click and keydown events.\n     * @param {Event} event - The event object.\n     * @param {Function} handleClickOrEnter - Function to handle click or Enter key events.\n     * @param {Function} handleEsc - Function to handle Esc key events.\n     *\/\n    \/\/ [TODO][AplusMantle-8064] Create common event handler util(key events, click events) in AplusModuleResources\n    function handleClickAndKeyEvents(event, handleClickOrEnterOrSpace) {\n        const ENTER_KEY_CODE = 13;\n        const ESCAPE_KEY_CODE = 27;\n        const SPACE_KEY_CODE = 32;\n        const isClick = event.type === 'click';\n        const isKeydown = event.type === 'keydown';\n        const isEnter = isKeydown \u0026amp;\u0026amp; event.keyCode === ENTER_KEY_CODE;\n        const isSpace = isKeydown \u0026amp;\u0026amp; event.keyCode === SPACE_KEY_CODE;\n        const isEsc = isKeydown \u0026amp;\u0026amp; event.keyCode === ESCAPE_KEY_CODE;\n\n        if (isClick || isEnter || isSpace) {\n            handleClickOrEnterOrSpace();\n        } else if (isEsc) {\n            handleEsc(event);\n        }\n    }\n\n    \/**\n    * Function to handle esc key event.\n    * @param {Event} event - The event object.\n    *\/\n    function handleEsc(event) {\n        event.target.blur()  \/\/ force remove focus\n    }\n\n\u003c\/script\u003e      \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                            \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"So SIlver\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3ee6063f-1c38-4e79-b10c-636026ba6a1e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-3-four-column-images aplus-premium\" cel_widget_id=\"aplus-premium-module-3-four-column-images\"\u003e\n                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-3 aplus-container-1\"\u003e                                       \u003ch1 class=\"a-text-center premium-module-3-heading aplus-h1 a-text-bold\"\u003e So Silver Purple Toning System for Neutralizing Yellow Tones \u003c\/h1\u003e    \u003cdiv class=\"a-section a-spacing-none premium-aplus-four-column\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"fragrance,notes,kids,sweet,soap,silver,gray,vanilla,mens,warm,clean,thinning,curls,amber,brazilian\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3f4649cc-64ca-4018-a02c-1eedcf4756c1.__CR29,0,441,331_PT0_SX300_V1___.jpg\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Purple Shampoo \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Eliminates dull, yellow undertones in blonde, platinum, and grey hair. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"so silver\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/57fb33de-358b-4e3f-9995-1ef0e2c184d7.__CR0,295,1985,1489_PT0_SX300_V1___.png\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Toning Conditioner \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Hydrates dry and porous hair, leaving it shiny and healthy. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"sets,masque,moisturize,vegan,condition,texture,bond,balm,limpieza,pack,bottle,damage,detangling\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f16e99bc-c162-4fc0-a716-4c64b0df25e2.__CR29,0,441,331_PT0_SX300_V1___.jpg\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Triple Power Toning Hair Mask \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none premium-aplus-column\"\u003e \u003cdiv class=\"a-section a-spacing-none {'column-image'}\"\u003e                                     \u003cimg alt=\"perdida,silk,off,detangler,gift,lavar,itchy,shampoos,proof,protect,thick,blowout,bed,nature\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/13184ad1-b634-4977-b1a3-92a72ab8c367.__CR29,0,441,331_PT0_SX300_V1___.jpg\"\u003e  \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-heading\"\u003e                                        \u003ch1 class=\"aplus-h3 a-text-bold\"\u003e Toning Spray \u003c\/h1\u003e    \u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none column-description\"\u003e                                   \u003cp class=\"aplus-p3\"\u003e Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair. \u003c\/p\u003e    \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e     \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-13-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-13-carousel\"\u003e\n                                                                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-13\"\u003e                                     \u003cdiv class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-13-carousel-2\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-static a-carousel-display-single a-carousel-transition-slideCircular\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e  \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e     \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"2\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-0\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"so silver\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b8cfe0e2-64a2-47dd-a8f9-c84fbffd5a18.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"2\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-1\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"frizzy,silk,grey,detangler,gift,control,itchy,shampoos,proof,protect,thick,blowout,bed,daily,nature\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2f286ba9-9d9b-4187-b1ee-f72a6720616c.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e                   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-wrapper\"\u003e      \u003cscript\u003e\n\nP.now(\"premium-aplus-13-carousel-2\").execute(\"init-pagination-carousel\", function(init) {\n    if (init) {\n        return;\n    }\n    P.register(\"premium-aplus-13-carousel-2\", function() {\n        return function() {\n            P.when(\"A\", \"jQuery\", \"a-carousel-framework\", \"ready\").execute(\"paginate-carousel\", function (A, $, framework) {\n                const ENTER_KEY_CODE = 13;\n                const ESCAPE_KEY_CODE = 27;\n                const LEFT_ARROW_KEY = 37;\n                const RIGHT_ARROW_KEY = 39;\n                const HOME_KEY = 36;\n                const END_KEY = 35;\n\n                var moduleId = \"2\";\n                var carouselName = \"premium-aplus-13-carousel-2\";\n                var paginationAction = \"aplus-pagination-dot-action-\" + moduleId + \"-\" + carouselName;\n                var paginationGroup = \"#aplus-pagination-group-\" + moduleId + \"-\" + carouselName;\n\n                \/* If the carousel goes to a new page *\/\n                A.on(\"a:carousel:\"+carouselName+\":change:pageNumber\", function (data) {\n                    A.$(paginationGroup+\" .carousel-slider-circle\").removeClass(\"aplus-carousel-active\").attr('aria-selected', 'false').attr('tabindex', -1)\n                                    .eq(data.newValue - 1).addClass(\"aplus-carousel-active\").attr('aria-selected', 'true').attr('tabindex', 0);\n                });\n\n                function syncPaginationDotsWithCarouselPages(numPages) {\n                    const parentElement = document.querySelector(paginationGroup);\n                    if (parentElement \u0026amp;\u0026amp; parentElement.children) {\n                        const children = parentElement.children;\n                        for (let i = 0; i \u0026lt; children.length; i++) {\n                            if (i \u0026gt;= numPages) {\n                                \/\/ If number of dots \u0026gt; num of pages, we should hide other dots\n                                children[i].classList.add('aplus-pagination-dot--display-none');\n                            } else if (children[i].classList.contains('aplus-pagination-dot--display-none')) {\n                                \/\/ Reset display of dots if it was hidden before\n                                children[i].classList.remove('aplus-pagination-dot--display-none');\n                            }\n                        }\n                    }\n                }\n\n                framework.onInit(carouselName, function (carousel) {\n                    try {\n                        var totalPages = carousel.getAttr('totalPages');\n                        syncPaginationDotsWithCarouselPages(totalPages);\n                        \/* Resize event handler to re-calculate the pagination dots count based on orientation *\/\n                        window.addEventListener('resize', function() {\n                            carousel.resize();\n                            totalPages = carousel.getAttr('totalPages');\n                            syncPaginationDotsWithCarouselPages(totalPages);\n                        });\n\n                        A.declarative(paginationAction, 'click keydown', function(event){\n                            var isClick = event.type === 'click';\n                            var isKeydown = event.type === 'keydown';\n                            var isEnter = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === ENTER_KEY_CODE;\n                            var isEsc = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === ESCAPE_KEY_CODE;\n                            var isLeftArrow = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === LEFT_ARROW_KEY;\n                            var isRightArrow = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === RIGHT_ARROW_KEY;\n                            var isHome = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === HOME_KEY;\n                            var isEnd = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === END_KEY;\n\n                            if (isClick || isEnter) {\n                                var data = event.data;\n                                carousel.gotoPage(data.page);\n                            } else if (isEsc) {\n                                event.$target.blur();\n                            } else if (isLeftArrow || isRightArrow || isHome || isEnd) {\n                                event.$event.preventDefault();\n                                const dots = A.$(paginationGroup + \" .carousel-slider-circle\");\n                                const currentIndex = dots.index(event.$target);\n                                let nextIndex;\n\n                                if (isLeftArrow) {\n                                    nextIndex = currentIndex \u0026gt; 0 ? currentIndex - 1 : dots.length - 1;\n                                } else if (isRightArrow) {\n                                    nextIndex = currentIndex \u0026lt; dots.length - 1 ? currentIndex + 1 : 0;\n                                } else if (isHome) {\n                                    nextIndex = 0;\n                                } else if (isEnd) {\n                                    nextIndex = dots.length - 1;\n                                }\n\n                                dots.eq(nextIndex).focus();\n                                carousel.gotoPage(nextIndex + 1);\n                            }\n                        });\n                    } catch 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                                                    \u003cdiv class=\"premium-aplus premium-aplus-module-5 aplus-container-3 comparison-table\"\u003e\n                                              \u003ch3 class=\"a-text-center aplus-h1 a-text-bold\"\u003e Find Your Matrix Match! \u003c\/h3\u003e    \u003cdiv id=\"comparison-table-container-3\" data-comparison-name=\"comparison-table-container-3\" class=\"a-section a-spacing-none table-container loading\"\u003e  \u003cdiv class=\"table-slider scroll-wrapper-bottom\"\u003e\n                \u003ctable class=\"a-bordered a-horizontal-stripes scroll-width\"\u003e  \u003ctr\u003e  \u003ctd class=\"attribute empty\"\u003e\u003c\/td\u003e      \u003cth class=\"aplus-data-column top-header active active-item\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hCIC83lphs71obrDD2ctb4sWsVN0+wWO9KGJRnezXyGqAAAAAGpguDBlOTU2YjFjYS02MWM0LTQ0YWEtODY2Mi02NmZhY2NlOTVlZDQ=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B00FZSB0Y2\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"XBCVFSLm7XpJ1eOIijMBeufW1QLV3vLsPSOCHD6N3hoQeodsz0JVVip4cE1mxVGbk%2FzOi8frxtfcCKUKZl3XZt5leXR5CNWyGQAGUCT%2Bni5HVrPPXNd6SiI8rnC%2FRWi36XzXUF%2F%2BGSG0H7fIHVgUCg%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hCIC83lphs71obrDD2ctb4sWsVN0+wWO9KGJRnezXyGqAAAAAGpguDBlOTU2YjFjYS02MWM0LTQ0YWEtODY2Mi02NmZhY2NlOTVlZDQ=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B06VSZ69LL\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"MoIXvbwb%2Fa62Sju87as0bqqszEVNpvcCt3flG2b1YZ7mejV69IINpdYsINH3zrlQ7qsfNILK%2FE%2F%2BpLW265UL7WtUkds0REKzmJfvu%2FlW6uBqtVLZXVOu646VTPACWmHiLpAgUSAth8RFmtaCqqcb%2BQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hCIC83lphs71obrDD2ctb4sWsVN0+wWO9KGJRnezXyGqAAAAAGpguDBlOTU2YjFjYS02MWM0LTQ0YWEtODY2Mi02NmZhY2NlOTVlZDQ=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0BY9NG61J\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"a5xEP9HstRCYKrEuKeeRpL2g4l4M1pTchgcSVgNGfMIjjLaL6J89MyK700E51wnseggvU0ab1qvRwWezZ4VkpYRQT%2FPV5HZVjPdUN4jCtJc7ZveOInODnx9ITGJjqf5DlLKNtuDnBqRmJiAuf5gbgw%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hCIC83lphs71obrDD2ctb4sWsVN0+wWO9KGJRnezXyGqAAAAAGpguDBlOTU2YjFjYS02MWM0LTQ0YWEtODY2Mi02NmZhY2NlOTVlZDQ=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B00OEF6TRA\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"OXRm0f6%2F8kdly3gZ59SUjDuhcJKNmTDG1b8sfasseNI4VB05zoj9mMWFcN7PWamC7EmJMfkhmcKKr2G0dmQdB7lRnQv8Qo8isV%2B2UfNa6k%2FrDdUixdole%2Bi2xMkvIQprw1bilxR1N3Xie24qg7oNtQ%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hCIC83lphs71obrDD2ctb4sWsVN0+wWO9KGJRnezXyGqAAAAAGpguDBlOTU2YjFjYS02MWM0LTQ0YWEtODY2Mi02NmZhY2NlOTVlZDQ=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B0143R13RY\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"s7A7nbqT3FYURVaZeUaInyXFaZ%2FUnrJyzuXQuHLdsibX9QvAfnt%2BRLJ1SYfCxJ4owsq%2F4wu8LnrOahmiajYaryxlcvuL1WmaMrGD61NayXb8Z8fSo%2BDqiB86emYCroV4eR%2By8SZHpuF3mZUnpg4bxg%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003cth class=\"aplus-data-column top-header\"\u003e                              \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hCIC83lphs71obrDD2ctb4sWsVN0+wWO9KGJRnezXyGqAAAAAGpguDBlOTU2YjFjYS02MWM0LTQ0YWEtODY2Mi02NmZhY2NlOTVlZDQ=\"\u003e\u003c!-- sp:end-csrf --\u003e\n            \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B096X3KW5V\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"xyZjALrrlLrJU6wKy20dl7fr5sWISaciLLo%2BTGLwYtN%2FLsOuLHTSURrOcOt9hsM5e9R4zClBUXudgHy2vhkIFiuy7FPj7XHm%2FA4iZTEY0S3x9MFC%2Fxv7PBhyP8jsnC7xK6Adh5AZ8Zs9rFBpqiZ1Pw%3D%3D\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][quantity]\" value=\"1\"\u003e \u003cinput type=\"hidden\" name=\"clientName\" value=\"Aplus_BuyableModules_DetailPage\"\u003e     \u003cdiv class=\"add-to-cart\"\u003e\n                        \u003cspan class=\"a-button a-spacing-small a-button-primary a-button-icon\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n                  \u003c\/form\u003e       \u003cscript type=\"application\/javascript\"\u003e\n        logShoppableMetrics(\"premium-module-5-comparison-table-scroller\", true)\n    \u003c\/script\u003e\n        \u003c\/th\u003e      \u003c\/tr\u003e   \u003ctr\u003e   \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Customer Reviews \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e47,298\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.4 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e33,868\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.7 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e3,608\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e10,852\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.5 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e5,885\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e                           \u003cstyle\u003e\n    .aplus-v2 .aplus-review-right-padding {\n        padding-right: 0.1rem;\n    }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n         \u003cdiv class=\"a-size-base\"\u003e\n                    \u003ci class=\"a-icon a-icon-star-small a-star-small-4-5 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e     \u003cspan class=\"a-size-mini a-color-base\"\u003e2,529\u003c\/span\u003e    \u003c\/div\u003e\n                \u003c\/div\u003e \u003c\/td\u003e      \u003c\/tr\u003e   \u003ctr\u003e   \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Price \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$22.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e22\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$22.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e22\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$22.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e22\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$22.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e22\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$22.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e22\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e  \u003cspan class=\"description\"\u003e\n                                                        \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$22.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e22\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e     \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003c\/tr\u003e    \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Hair Type  \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Blonde, Silver, Grey Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Lightened Brunette Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Dry, brittle hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Frizzy, Unruly Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Limp, Fine Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Curly \u0026amp; Coily Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Benefit  \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Neutralize Yellow Tones    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Neutralize Orange Tones    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Hydrate and Moisturize Hair    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Add Volume    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Add Volume    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Preserve Curl Pattern    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Key Ingredient  \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Purple Pigments    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Blue-Violet pigments    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Avocado \u0026amp; Hyaluronic Acid    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Protein    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Protein    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Manuka Honey    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Formula  \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Color Depositing    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Color Depositing    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Vegan    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Silicone Free    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Silicone Free    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Silicone Free, Paraben Free    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003c\/tr\u003e  \u003ctr\u003e  \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n                                    \u003cspan class=\"a-text-bold\"\u003e Usage  \u003c\/span\u003e \u003c\/div\u003e\n                            \u003c\/td\u003e      \u003ctd class=\"aplus-data-column active active-item\"\u003e \u003cspan class=\"description\"\u003e\n                                                Leave In, Wash, Tone    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Leave In, Wash, Tone    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Wash, Prep, Style    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Wash, Prep, Style    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Wash, Prep, Style    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003ctd class=\"aplus-data-column\"\u003e \u003cspan class=\"description\"\u003e\n                                                Wash, Prep, Style    \u003c\/span\u003e\n                                    \u003c\/td\u003e      \u003c\/tr\u003e  \u003c\/table\u003e \u003c\/div\u003e\n        \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n                                                                                                            \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"4\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 4\"\u003e  \u003cul class=\"faq-list\"\u003e\n                    \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Who is So Silver Purple Shampoo for? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e It is ideal for color-treated, blonde, grey, white, and platinum hair that needs toning. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How does this purple shampoo work? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e It deposits purple pigments to neutralize unwanted brassy and yellow tones, leaving hair brighter and cooler. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Is this shampoo vegan? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes, the So Silver Purple Shampoo features a 100% vegan formula. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How often should I use this shampoo? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Use it 1 to 2 times a week, or whenever you notice brassy or yellow tones returning to your hair. \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Can I use this on color-treated hair? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Absolutely. It is specifically designed to safely tone and brighten color-treated blonde and silver hair. \u003c\/p\u003e    \u003c\/li\u003e\n                      \u003c\/ul\u003e\n        \u003c\/div\u003e \u003c\/div\u003e  \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Food For Soft\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8f9f0811-ef83-4011-ad30-07c2d2214770.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e    \u003c\/div\u003e                               \u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n                                  \u003cstyle\u003e\n    .aplus-v2 .aplus-content-wrapper {\n        position: relative;\n        overflow: hidden;\n    }\n\n    .aplus-v2 .container-with-background-image {\n        width: 100%;\n        height: 100%;\n        background-repeat: no-repeat;\n        background-size: cover;\n    }\n\u003c\/style\u003e\n  \u003cscript type=\"application\/javascript\"\u003e\n    function logShoppableMetrics(moduleName, showsAddToCart) {\n        if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n            window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n        }\n    }\n\u003c\/script\u003e\n\n                                               \u003ch2\u003eFrom the brand\u003c\/h2\u003e   \u003cdiv lang=\"en_US\"\u003e\n    \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n            \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                                                        \u003cstyle\u003e\n    .aplus-v2 .apm-brand-story-carousel-container {\n        position: relative;\n    }\n\n    .aplus-v2 .apm-brand-story-carousel-hero-container,\n    .aplus-v2 .apm-brand-story-carousel-hero-container \u0026gt; div {\n        position: absolute;\n        width: 100%;\n    }\n\u003c\/style\u003e\n\n    \u003cstyle\u003e\n        \/*\n          Ensuring the carousel takes only the space it needs.\n          The sizes need to be set again on the absolutely positioned elements so they can take up space.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container {\n            height: 625px;\n            width: 100%;\n            max-width: 1464px;\n            margin-left: auto;\n            margin-right: auto;\n            overflow: hidden;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel-hero-container,\n        .aplus-v2 .apm-brand-story-carousel-hero-container \u0026gt; div {\n            height: 625px;\n        }\n    \u003c\/style\u003e\n   \u003cstyle\u003e\n        .aplus-v2 .apm-brand-story-carousel.a-carousel-container {\n            padding: 0px;\n        }\n\n        \/*\n          This centers the carousel vertically on top of the hero image container and after the logo area (125px).\n          Margin-top = (heroHeight - cardHeight - logoAreaHeight) \/ 2 + logoAreaHeight\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-row-inner {\n            margin-top: 149px;\n        }\n\n        \/*\n          Cards need to have a width set, otherwise they default to 50px or so.\n          All cards must have the same width. The carousel will resize itself so all cards take the width of the largest card.\n          The left margin is for leaving a space between each card.\n        *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-card {\n            width: 362px;\n            margin-left: 30px !important;\n        }\n\n        \/* styling the navigation buttons so they are taller, flush with the sides, and have a clean white background *\/\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right {\n            padding: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image {\n            border: none;\n            margin: 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner,\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            background: #fff;\n            padding: 20px 6px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-left .a-button-image .a-button-inner {\n            border-radius: 0px 4px 4px 0px;\n        }\n\n        .aplus-v2 .apm-brand-story-carousel .a-carousel-col.a-carousel-right .a-button-image .a-button-inner {\n            border-radius: 4px 0px 0px 4px;\n        }\n    \u003c\/style\u003e\n  \u003cdiv\u003e\n        \u003cdiv class=\"apm-brand-story-carousel-container\"\u003e\n                 \u003cdiv class=\"apm-brand-story-carousel-hero-container\"\u003e\n                             \u003cdiv class=\"celwidget aplus-module brand-story-hero-1-image-logo aplus-brand-story-hero\" cel_widget_id=\"aplus-brand-story-hero-1-image-logo\"\u003e\n             \u003cdiv class=\"apm-brand-story-hero\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"MATRIX x KATSEYE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b87f0acb-db72-4fcb-ac04-710a268935a2.__CR0,0,1464,625_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n                     \u003c\/div\u003e\n\n                    \u003cdiv id=\"apm-brand-story-carousel\" data-a-carousel-options='{\"minimum_gutter_width\":10,\"show_partial_next\":true,\"name\":\"brand-story-carousel\",\"single_page_align\":\"left\",\"circular\":false}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-static a-carousel-display-stretchyGoodness a-carousel-transition-slide apm-brand-story-carousel size-cards a-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e  \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-0\"\u003e   \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-1\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"MATRIX x KATSEYE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/cb0426dc-f386-4e54-8105-3ccc62c1192c.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-2\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"MATRIX x KATSEYE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5c3d98ee-428c-4c8e-ad5c-3742b3724300.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-3\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-1-four-asin aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-1-four-asin\"\u003e\n                  \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-image-grid\" role=\"list\"\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003cdiv class=\"apm-brand-story-image-grid-item\" role=\"listitem\"\u003e\n                 \u003c\/div\u003e\n         \u003c\/div\u003e\n\n      \u003cdiv class=\"apm-brand-story-text \"\u003e\n                                                     \u003ch3\u003e Shop Best Sellers  \u003c\/h3\u003e      \u003cp class=\"apm-brand-story-stores-link\"\u003e  \u003c\/p\u003e  \u003c\/div\u003e\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-4\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"MATRIX x KATSEYE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/1c87dcb3-3f45-4312-9e42-dc4c7fe88a03.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-5\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"MATRIX x KATSEYE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/365944f3-0f13-4a28-9946-c33c8a4c2d69.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-6\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"MATRIX x KATSEYE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8b2a6fa4-b466-4498-9089-916db3b63ef0.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e    \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card apm-brand-story-carousel-card-7\"\u003e           \u003cdiv class=\"celwidget aplus-module brand-story-card-2-media-asset aplus-brand-story-card\" cel_widget_id=\"aplus-brand-story-card-2-media-asset\"\u003e\n             \u003cdiv class=\"apm-brand-story-card\"\u003e\n    \u003cdiv class=\"apm-brand-story-background-image\"\u003e\n                                              \u003cimg alt=\"MATRIX x KATSEYE\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/31b86866-a075-4f55-bc73-a0bb17b1eb19.__CR0,0,362,453_PT0_SX362_V1___.jpg\"\u003e  \u003c\/div\u003e\n\n     \u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n   \u003c\/div\u003e\n \u003c\/li\u003e   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003c\/div\u003e\n        \u003cdiv class=\"aplus-brandstory-pagination\"\u003e\n             \u003c\/div\u003e\n    \u003c\/div\u003e\n \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e    \u003c\/div\u003e                               ","brand":"Trend Trinket","offers":[{"title":"10.1 Fl Oz (Pack of 1)","offer_id":54382630404435,"sku":null,"price":15.4,"currency_code":"USD","in_stock":true},{"title":"33.8 Ounce (Pack of 1)","offer_id":54382630437203,"sku":null,"price":32.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3047\/3043\/files\/61oIMIcgBzL._SL1500.jpg?v=1784785100","url":"https:\/\/chrishallett.myshopify.com\/products\/hotmatrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-for-color-treated-blonde-grey-white-and-platinum-hair-vegan","provider":"Trend Trinket","version":"1.0","type":"link"}